BBNO$

Radio Promotion

BBNO$

Radio Promotion

1M+

Streams Per Day

We elevated BBNO$ to streaming over 1 million streams per day, securing a spot on Today’s Top Hits and topping the pop radio charts.

BBNO$ landed major brand partnerships, performed at NYC’s Z100 Jingle Ball, and collaborated with Diplo.

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Background

BBNO$ was initially hesitant to try another radio campaign due to a negative experience previously. Radio campaigns are notoriously expensive and require a lot of coordination and can be exhausting for the artist.

Challenges

Running a radio campaign is very competitive as you’re going up against the most prominent artists in the world.

Strategy

We utilized digital marketing, a strategic radio campaign that was aligned with the existing tour dates, which led us right into the release of his album.

"Edamame" by BBNO$, featuring Rich Brian, has achieved notable recognition:

Canada

5× Platinum

United States

Gold

United Kingdom

Silver

1 Billion

Total streams generated

Nominated for Rap Single of the Year at the
2022 Juno Awards.

Peaked at #13

on the Canadian Hot 100.

#22

on Mediabase Chart.

Attained #24

on the Norwegian charts.

Reached #8

on the Finnish charts.

Peaked at #89

on the UK Singles Chart.

Reached #21

on the New Zealand charts.

Explore the Full Case Study Behind 1 Billion Streams!

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