Milky Chance’s "Colorado" & "Synchronize

Milky Chance’s "Colorado" & "Synchronize

Radio Promotion Digital Marketing Playlist Promotion Live Show Promotion

300M+

Combined Streams

Achieved 300M+ combined streams and sold-out live shows through targeted radio promotion, strategic playlist promotion, and electrifying live performances.

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Background

Milky Chance , an established alternative band, sought to elevate their singles "Colorado" and “Synchronize," two global hits. Known for their genre-blending style, the band leveraged their loyal fanbase while expanding their reach through strategic campaigns.

Challenges

1. Breaking into competitive alternative radio playlists while maintaining momentum.
2. Gaining prominent placements on high-visibility streaming playlists.
3. Using live performances to amplify engagement and exposure.

Our Strategy

A multi-faceted approach was designed to maximize exposure across platforms:

Radio Promotion Campaign

Ocused on alternative and crossover radio stations to secure consistent airplay.

Digital Marketing and Playlist Promotion

Ran social campaigns to target fans of similar artists and new audiences. Aggressively pitched to secure placements on mood and genre-based playlists.

Live Show Promotion

Leveraged high-profile events, including a feature performance at ALTer Ego, to boost visibility and connect with fans directly.

Execution

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Radio Promotion

Secured strong airplay on alternative and indie stations in major markets, expanding to crossover stations as momentum grew.

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Marketing

Created engaging Instagram & TikTok content with behind-the-scenes and live show highlights; launched targeted ads for fans of Tame Impala & Glass Animals.

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Playlist Promotion

Achieved placements on Feel-Good Indie, Chill Alternative, and Alt NOW, eventually landing top-tier spots on Today’s Top Hits and Good Vibes.

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Live Shows

Delivered standout performances at sold-out shows and major events like ALTer Ego, amplifying reach through social media highlights.

Results

Over 300 million combined Spotify streams for "Colorado" and "Synchronize."

Radio airplay reached 40M+ listeners across 60+ alternative and indie stations.

The band’s TikTok following grew by 2 million, with over 600K videos using their tracks.

Headlined ALTer Ego, boosting fan engagement and streams.

“Colorado" and " Synchronize has achieved notable recognition.

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