Radio still plays a powerful role in artist development, serving as a key validation and amplification channel alongside DSP momentum.

At Break Records, we take a strategic and results-driven approach to radio promotion. Whether targeting national or regional markets, we tailor each campaign to the artist’s needs, assembling a dedicated team and custom plan to maximize impact.

As part of our campaigns, we also prioritize securing on-air interviews and live conversations with station talent, offering listeners a direct connection to the artist while deepening engagement and regional visibility. These interviews are strategically timed around song premieres, tour stops, or key charting moments, and supported with station liners, social content, and mutual promotion opportunities.