Leah Kate
10 Things I Hate About You

Leah Kate
10 Things I Hate About You

Radio Promotion Digital Marketing Playlist Promotion

50M+

Streams in 6 Months

We increased Spotify streams by 400% in 3 months through targeted radio promotion and strategic playlist promotion.

Get These Results

Background

Leah Kate , a rising pop star, was looking to turn her breakout single “10 Things I Hate About You” into a viral sensation. While the song had all the elements of a hit, including catchy lyrics and TikTok-friendly moments, it lacked the traction needed to reach a broader audience.

Challenges

1. Building visibility on streaming platforms like Spotify and Apple Music.
2. Breaking into competitive radio playlists.
3. Expanding her audience beyond TikTok while maintaining her existing fan base.

Our Strategy

To tackle these challenges, a two-pronged approach was implemented:

Radio Promotion Campaign

Targeted airplay on key stations to build familiarity and recognition for the single.

Digital Marketing and Playlist Promotion

Ran social media ad campaigns targeting listeners of similar artists. Worked with curators to secure spots on influential playlists, including mood-based and pop genre playlists.

Execution

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Marketing

Launched Instagram, Facebook, and TikTok ad campaigns featuring snappy, relatable content tied to the song's hook and lyrics.

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Playlist Promotion

Focused on pitching to mid-size curators with loyal audiences, eventually landing spots on larger playlists like "Pop Rising" and "Viral Hits."

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Radio Promotion

Partnered with top radio stations in key markets, boosting airplay in major cities and driving organic streaming growth.

Results

Over 50 million Spotify streams within 6 months.

Radio airplay reached an estimated 20M listeners across 25+ stations.

Leah Kate’s TikTok following grew by 2 million during the campaign, with her sound used in over 250K user videos.

The song reached #12 on Spotify’s US Viral 50 chart and trended on Apple Music's Pop charts.

"10 Things I Hate About You" by Leah Kate has achieved notable recognition:

Spotify Growth

50M

Over 50 million Spotify streams within 6 months.

TikTok Growth

2M

Leah Kate’s TikTok following grew by 2 million during the campaign.

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