Ashe - Break Records

360%

In 6 Months

Amplified Spotify streams by 350% in 6 months through strategic radio promotion and playlist promotion initiatives.

Get These Results

Background

Milky Chance , an established alternative band, sought to elevate their singles "Colorado" and “Synchronize," two global hits. Known for their genre-blending style, the band leveraged their loyal fanbase while expanding their reach through strategic campaigns.

Challenges

1. Building recognition across diverse streaming platforms and radio markets.
2. Established momentum outside of its initial popularity from the TV show “To all the boys I loved before".
3. Driving playlist placements and airplay in a highly competitive pop landscape.

Our Strategy

To overcome these challenges, a focused approach centered on radio promotion and digital growth was employed:

Radio Promotion Campaign

Targeted ALT, Pop and Hot AC stations to broaden the song’s reach and audience.

Digital Marketing and Playlist Promotion

Collaborated with influencers and creators to expand TikTok and Instagram traction. Pitched aggressively to secure high-impact playlist placements.

Execution

Marketing

Created social media campaigns emphasizing the song’s emotional depth, collaborated with TikTok creators for storytelling content, and ran targeted Instagram & Facebook ads for fans of Billie Eilish & Lana Del Rey.

Playlist Promotion

Secured placements on Sad Songs, Pop Ballads, and Women of Pop, building momentum to land on major playlists like Today’s Top Hits and Pop Rising.

Radio Promotion

Partnered with leading adult contemporary and pop stations in high-listenership markets, ensuring steady airplay that increased recognition and listener engagement.